ASEA - Ericalaan 36A

The Next Steps for ASEA

The next question that was posed to ASEA founders was how to take this remarkable new product to a global market. The founders were from a traditional business background and understood the challenge and costs of introducing global consumers to a novel technology. After considerable research, they recognized that the powerful direct-sales model represented the best way to reach the most consumers while educating them on the value of this groundbreaking product. The more they researched, the more they fell in love with the empowering nature of direct sales, which enables independent business owners to define the quality of their lives and live out their own dreams.

The product, ASEA Redox Supplement, was now ready. The sales model was in place. ASEA formally launched in 2010.

In 2014, the company introduced RENU 28, a revitalizing whole-body skin gel that also leverages the benefits of redox signaling molecules from the outside in. Both of ASEA’s products are produced in its 33,000 square foot state-of-the-art production facility, which is FDA registered, NSF Certified and GMP compliant.

Since its launch, ASEA has enjoyed burgeoning success and today operates in 25 international markets. Five years since its founding, ASEA is profitable and financially strong. In 2015, Direct Selling News named ASEA one of the top 100 direct sales companies in the world.

Today, following in the tradition of now-retired founder Verdis Norton, his son Tyler Norton chairs the board while CEO Charles F. Funke, and President Jarom Webb are moving ASEA into the next phase of strategic growth. Their goal is to continue to push the boundaries of what’s possible in the cellular health category and to help hundreds of thousands of people around the world live a healthier life, while achieving their own personal and financial aspirations and dreams.