Wilhelm Reuss BV - Leemstraat 13

What is it like to work in sales?

How does one become Head of Sales at Wilhelm Reuss? In the case of Björn Köhler, it is through ability, diligence, and from the outset, with commercial training in-house. “I started in 1994 as a trainee at Winsenia in Winsen at Luhe. When Winsenia was taken over by Wilhelm Reuss in 2003, I was able to move to the headquarters in Berlin,” he recalls. His current position as head of the sales team in the industrial business arose when his predecessor retired. As is typical at Wilhelm Reuss, a successor was initially sought internally, and Björn Köhler was the ideal candidate. First, after teaching, he had completed a degree in business administration and computer science in parallel with his work, and thus was qualified for more senior roles, and second, he loves to advise on and sell products.

“To make your own decisions and to be in direct contact with our customers is for me the salt in the soup during my work.” This is also absolutely necessary, as the distribution of fillings and glazes to industrial customers is a demanding aspect of the business. For example, if a call for tenders for a well-known brand is on the table, where complex negotiations, internal coordination, and an economic offer are all required, everything must be thought through and coordinated. But the work is to a large extent about communication. “I am in my element when I pick up the phone. I maintain an excellent relationship with my contacts. This, of course, also means that you know what their hobbies are and where they are going on their next holiday. This is simply a very pleasant way to work,” says Björn.