Gray Label - Huidenstraat 17
About Gray Label
Our story
We are Gray Label since 2011. From the beginning, our design philosophy has always put children first. We create timeless, minimalistic and comfortable collections in which the little ones can be their true selves. No teddies or prints, just soft-tone coloured essentials that are easy to mix and match, made from the best organic cotton available.
We strive to minimize our impact on the environment. Our starting point is to produce high quality items that last for multiple lifecycles. We promote circulating them amongst siblings, friends or other children who fit the size.
We combine durable design with a non-stop focus on sustainable and socially responsible processes. Each Gray Label item carries the GOTS certification label and in our collaborations we only work with partners who share the same ethical goals. We're happy to see that more options to take care of the planet are becoming accessible. Every day our team works hard to find new opportunities and improve what we already do.
Our product categories range from clothing, footwear, undies and accessories for babies, toddlers and kids aged 0 to 12 years. Besides a successful webshop and over 150 foreign selling points, we’re running our own brand store in the heart of Amsterdam.
“We’re in it for the little ones. Their purity, their comfort, their planet.”
Founder and Creative Director,
Emily Gray
Contact Gray Label
| Address : | Huidenstraat 17, 1016 ER Amsterdam, Netherlands |
| Phone : | 📞 +7899 |
| Postal code : | 1016 |
| Website : | http://www.gray-label.com/ |
| Categories : | |
| City : | Amsterdam |
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Roland Haselager on Google
★ ★ ★ ★ ★ Really happy to visit this store in Amsterdam. The lady who helped me (I think it was Frederique) got met the best present ever for soon to be born niece. =D
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Jo Mills on Google
★ ★ ★ ★ ★ looks great, friendly staff, and some really nice items, if any of my friends have kids, this is where i’ll get them a gift, or maybe they can start a cat collection :)
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MJ Marchwicka on Google
★ ★ ★ ★ ★ The young lady who works in shop is very friendly and helpful!
The vibe in the shop is great. I love beautiful products!
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Esmee Vermeij on Google
★ ★ ★ ★ ★ Saw Gray Label on Instagram and went for a visit when I visted Amsterdam. Honestly the Store did not disapoint, the quality of the items is amazing and so soft. The staff is really friendly and outgoing, the girl working helped me get the right items I found on Instagram, which was great! :) Great location, great collection and friendly staff, go see for everyone who's planning on visiting Amsterdam! :)
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Moniek vdl on Google
★ ★ ★ ★ ★ I love this store and the atmosphere. Always a helpful, friendly staff and the softest quality products in great colours. Difficult to leave without buying anything. ;-) Just check the opening hours, they open pretty late (11h a.m.)
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belle sonneveld on Google
★ ★ ★ ★ ★ I came in for presents for friends and family. Not having kids myself I needed some extra help with sizes and such. The girl in the shop was superfriendly and was very helpful! I love their products and the way they’re trying to make the world a little bit better. This plus the service makes it that I will definitely go back!
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Jennifer Jansen on Google
★ ★ ★ ★ ★ I ordered a cardigan hoodie for my daughter via the website. What a treat! Shipped very fast, packaging minimal and gorgeous, and the cardigan is so soft and lovely. The color is just perfect. Thanks, we will order again!
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Carlien Janssen on Google
★ ★ ★ ★ ★ Today I walked in with two items that had loose stitches. The customer service that was offered was amazing: the woman working in the store quickly called the office and after this she told me that I could take home two new items. Since my baby is almost growing out of the damaged items that I brought in, she even allowed me to pick two items in one size bigger than I originally bought. Talking about great customer care!
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